In this episode of Opinionated SEO Opinions™, Toshi Jones (https://www.linkedin.com/in/toshijones) and Ben Dankiw (https://ca.linkedin.com/in/brdankiw) join The Gray Dot Company team to chat strategic content SEO and paid promotions.

Here’s what we cover in this episode full of insights on the interplay of content, PPC, and SEO:

1:27 When does paid promotion of strategic content make sense?
6:35 When do you use paid distribution tactics in the lifecycle of individual content pieces?
10:51 How does seasonality affect paid promotions for a content piece?
12:48 Which paid channels are you experimenting in and which combinations have been most successful?
29:08 Do you use Twitter ads to get a content piece in front of users at a specific time?
37:15 What are the key motivations for experimenting with YouTube in new ways?

If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions!

Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), for fresh takes on the evolution of SEO and insights into our most recent work.

You can also reach out to our team panelists on Twitter and pick up the convo where we left off!
Tory Gray (https://twitter.com/torylynne )
Sam Torres (https://twitter.com/samtorresatl )
Begum Kaya (https://twitter.com/begumkayaseo )

#SEO #SEOAMA #OSEOO #ContentSEO #SEO&PPC #DigitalMarketing #ContentSEO #PPC #PaidChannels #PaidDistribution